Pitching? - Breadwinner : Breadwinner

Need help
organising a pitch?

Organising an agency pitch can be time consuming and stressful,
so we often work with clients to make it pain free. An agency review
can differ depending on your brief and we have several models to offer.

Asset 1

We can help with writing your brief and getting you in good shape for a pitch. Constructing a well written brief is not an easy task, so we’re here to help.

Our 3 pitching models

1

Test the market

These tend to be used for smaller creative, brand or technically focused briefs. If you have a small budget you want to find an agency quickly and work with them collaboratively.

    What we suggest:

  1. An initial conversation with Breadwinner, discussing broad objectives and services.
  2. Construction of a scope of work brief, with our assistance.
  3. Chemistry meetings with a small number of agencies, asking them how they would approach the brief.
  4. Appoint using a simple scorecard.

2

Competitive Pitch

When you have a larger budget and want agencies to tackle the problem at hand a full pitch can be necessary. These tend to be larger integrated or creative campaign briefs.

    What we suggest:

  1. An initial conversation with Breadwinner, discussing broad objectives and services.
  2. Construction of a full response brief, with our assistance.
  3. A review of agencies suitable for the bill, with a short list of 5 or 6 reviewed and asked for written response. Breadwinner can help define an efficient RFP method.
  4. A short list of 3 asked to prepare a creative or detailed pitch. A scoring system allocated and communicated to agencies.
  5. Appoint using a simple scorecard.

3

Agency Review

We tend to get involved in this when your agency roster has become complicated and not fit for purpose. These are bespoke to your needs but we ultimately provide a full review of your agency structure suggesting efficiencies.