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To ensure that the brands we work with truly stand for something.
Why? Because when everyone knows what you stand for, what you stand against and what your goal is, great things happen. We’ve developed our own process to unite brands and motivate people around a common goal. We call it the Rally Cry. Defining the Rally Cry inspires clear, purposeful ways to tell a brand’s story. It steers the way the brand behaves, makes brand experiences more meaningful and provides a filter to focus marketing efforts.
If you want to create memorable campaigns then BJL should be on your list. Their work for Swinton, Puregym and Ronseal has justifiably secured their reputation as one of the leading broadcast agencies in the North. As if this wasn’t enough they have mastered the art of consistent delivery across channels (particularly CRM) for brands such as Asda and even carefully crafted brand design for Marshall.
Integrated? Most definitely.